Are they of the same kind?

Your customers are different and they behave differently, too. The effectiveness of your marketing campaigns and your sales team depends upon your ability to target your approach. Do you use your data to identify different types of customers, or do they all look the same to you?

I consult businesses and academic researchers on projects of all sizes. To request a free initial consultation, please email me at gstark@starkstatistics.com.

These photos show three different species of Iris. The plot shows two values calculated from the dimensions of 150 flowers. The clustering of the data describing these three species suggests that a formula based upon these dimensions might be a useful classification tool.